Where intention meets inspiration.
Founded in 2023, *Embrace Roots* is a proudly women-owned, family-run business built on a shared passion for floral design, heartfelt home gifting, and purpose-driven living. Every product we create is made with love — not just to beautify a space, but to uplift the hearts that fill it.
We are intentional in everything we do — from choosing seasonal florals to curating gifts that spark joy — because we believe that every purchase should *feel good*. That’s why our mission goes beyond flowers and decor: **we're here to empower women and children in need of a second chance**, and to be part of a larger movement that inspires compassion, resilience, and renewal.
Whether you're giving or receiving, we want our creations to bring beauty, hope, and meaning into your life.
Meet Judy
The heart behind the flowers.
Born and raised in New York City, Judith (Judy) is a mother, wife, and proud grandmother of seven. Her love for flowers began during childhood visits to her grandparents in Puerto Rico. On warm afternoons, sitting beside her abuela Carmela in a wooden rocking chair, her grandmother would take a deep breath and smile: Do you smell the flowers? That simple question planted a lifelong seed.
For over 20 years, Judy has been arranging flowers for special moments — from sweet sixteens and weddings to intimate family celebrations. She holds a certificate in Interior Design and has completed floral and professional balloon design workshops. Ever the lifelong learner, she’s always dreaming up fresh, creative ways to expand *Embrace Roots* and keep evolving her craft.
Meet Lizette
The visionary in bloom.
With over 20 years of experience in Talent Acquisition across industries like aerospace, media, and government contracting, **Lizette** made a bold move — trading in corporate life to follow her creative calling alongside her mother and muse, Judy.
Inspired by the way her mom could turn a plain space into something magical, Lizette now brings that same spark to every floral creation. Her joy is in the details — the color palettes, textures, and finishing touches that turn a bouquet into a story.
When she’s not building beauty through *Embrace Roots*, Lizette is soaking in precious moments with her vibrant daughter, loving partner, and their playful pup.
Together, Judy and Lizette are cultivating more than arrangements — they’re growing a community rooted in love, legacy, and second chances.